Money Point : Identity

Looking after the pennies is a full-time business.
Money Point Limited is a Dublin based company providing Cash Handling Solutions to business large and small.
Having developed a wide client base and planning to expand their range of software and integrated systems to international markets, they required an identity which accurately reflected their high standing in their business sector.
We developed a logomark which suggests a watchful eye created from
physical characteristics of paper and coin currencies.
  Restrained graphic elements, typography and colour palette reflect the
gravitas required from a leading supplier of cash management solutions
- serious business, requiring high standards and total integrity.
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