The Well of Inspiration.
Anne Tannam is an award-winning poet as well as highly qualified creative coach. She wanted a new identity for her coaching business to draw on concepts of 'the goddess and her strengths', in Irish mythology.
We researched depictions of the goddess figure in cultures worldwide, particularly the river gods and goddesses of Ireland. Anne had grown up and lived along the course of the river Liffey all her life, so this seemed a fitting energy to bring to the project.
We created a custom 'goddess' illustration as the figurehead of the visual identity, and combined this classic typography and an appropriate colour scheme, of paired blues - with an occasional 'pop' of complimentary colours, and a foil-blocked business card.