A highly experienced psychotherapist, Karl Melvin was moving into new areas of practice and required a visual identity which stress his empathy and professional credentials in a crowded market.
We drilled down into Karl's beliefs and methodologies, identifying some key symbolisms, to which we applied a flexible 'hallmark' stamp framework, bearing these symbols.
A muted colour palette was employed, denoting the serious intent of this empathic and experienced mental health professional's practice.
![](https://cdn.myportfolio.com/2197f64f481c13c9a1b43c037f25f15d/68b9a145-6b6d-4fdd-85c3-3798b63decb3_rw_1200.jpg?h=bed89eaed7e8417121c75a845ae9d45c)
![](https://cdn.myportfolio.com/2197f64f481c13c9a1b43c037f25f15d/814ac74e-ef96-40a8-809b-de535e01ba44_rw_1200.jpg?h=a421b34df051fd9cc6d228bf039b62e6)
![](https://cdn.myportfolio.com/2197f64f481c13c9a1b43c037f25f15d/4e5993d8-c2bb-4050-b387-d2e71905f089_rw_1200.jpg?h=227c4d71e84f701c96ac2f7e3148f9ff)