A highly experienced psychotherapist, Karl Melvin was moving into new areas of practice and required a visual identity which stress his empathy and professional credentials in a crowded market.
We drilled down into Karl's beliefs and methodologies, identifying some key symbolisms, to which we applied a flexible 'hallmark' stamp framework, bearing these symbols.
A muted colour palette was employed, denoting the serious intent of this empathic and experienced mental health professional's practice.
